We turn your booking system into a customer growth engine — unified CRM, opt-in email campaigns, referral programs, and a remote receptionist that wakes up when someone walks in.
20+ years of marketing analytics leadership at Fortune 500 companies — applied to the problem you're trying to solve. Anyone can use AI to copy a website. Nobody can copy two decades of experimental design rigor and the lived experience of growing a salon from one location to two.
I built FunnelConverter because I lived this problem. I ran Hand Job Nails for four years — grew bookings five-fold and expanded to two locations by writing my own SQL, building my own booking platform, and figuring out which Facebook ads worked. Then I spent the next decade doing this kind of work for some of the biggest banks in America. Now I'm putting that infrastructure into a turn-key product for salon owners — so you can grow without having to become a data analyst.
— Bao (Bill) Nguyen, Founder
LinkedIn →You're the stylist, the receptionist, the marketer, the bookkeeper. Marketing is the first thing that slips when you're behind the chair.
You have 2,000 paying customers in your POS and no way to email them as a group.
Booking, email, chat, ads, reviews — nothing talks to each other.
Your best clients send friends — but you can't track or thank them.
Someone walks in, no one's at the desk. They leave. You'll never know.
Two locations in El Dorado County. 3,000+ historical customers, fragmented across two booking systems. Here's what 14 days looked like.
We took Hannah from 19 leads in a CRM to a 2,386-customer unified database. Built a rebrand email campaign that hit 870 historical customers with 0 spam complaints. Stood up a check-in kiosk that recognizes returning members. Launched a referral program with a printed QR code at the front desk. All in two weeks — and Hannah didn't write a line of code or touch a database.
Every package is hand-configured for your business. No SaaS dashboard you have to learn.
Every customer from your POS, web forms, walk-ins, and campaigns — deduped and searchable.
Send with full delivery tracking, open/click analytics, suppression list, and consent gating.
Inner Circle / VIP tiers with auto-enrollment, welcome emails, and Thursday-specials pipeline.
QR code at front desk, personalized landing pages, automated credit tracking for both sides.
Location-aware offers, returning-customer recognition, no duplicate sign-ups.
Real-time chat widget on your site with a notification dashboard. Beep + browser notifications when someone messages, never miss a hot lead.
Every interaction is CCPA & CAN-SPAM clean by default. We handle the compliance plumbing.
Always-on lobby cam between your kiosk and your phone. Greet walk-ins from anywhere — you staff it.
Paid ads across the best mix for your audience (Meta, Google, Nextdoor, TikTok, Yelp, LSA). Monthly report: ad spend, clicks, site conversions, and booking trend.
Quarterly win-back to lapsed customers, segmented by last-visit date.
Pick the tier that matches where you want to be in 6 months. Marketing budget should run about 20% of revenue — your fee is part of that. Cancel anytime.
Built to help you reach $10K/mo.
or 20% of marketing budget, whichever is higher
Suggested ad budget: $300–$800/mo
(paid to ad platforms directly — Meta, Google, Nextdoor, Yelp, TikTok, etc.)
Graduate to Active when you cross $10K/mo
Built to help you reach $20K/mo.
or 20% of marketing budget, whichever is higher
Suggested ad budget: $2,500–$3,500/mo
(paid to ad platforms directly — Meta, Google, Nextdoor, Yelp, TikTok, etc.)
Graduate to Growth when you cross $20K/mo
Built to scale beyond $20K/mo.
or 20% of marketing budget, whichever is higher
Suggested ad budget: $4,000+/mo
(paid to ad platforms directly — Meta, Google, Nextdoor, Yelp, TikTok, etc.)
For multi-location or established salons
We win when you win.
Our fee runs ~20% of your marketing budget — the standard agency rate — except we also build & maintain your CRM, sign-up capture (web + kiosk), email platform, and POS integration on every tier — plus live chat, membership program, and referral system on Active and above. Ad spend goes directly to the ad platforms (Meta, Google, Nextdoor, Yelp, TikTok — whatever fits your audience).
Available with any tier. Managed by our team, run by your dedicated offshore specialist.
8 posts/mo across Instagram + Facebook, content calendar, scheduling, monthly trends report.
16 posts + 8 stories + light engagement + Reels + weekly trend analysis.
Additional designed and sent email beyond your tier's monthly allotment.
Additional Meta or Google campaign beyond your tier (creative + setup + launch).
One-off campaign-specific landing page, fully branded for you.
We staff your lobby cam M–F 9–6 PT. Greet walk-ins, take info, book appointments on your behalf.
No pitch. We'll look at your current setup, tell you what we'd change, and you decide if it's a fit.
We'll reach out within one business day to set up a time. In the meantime, feel free to text or call us at the number we send back.